COOKER, Ontario – (COMMERCIAL THREAD) – Vidyard and Media One Creative today announced the release of “Re: connection”, a short documentary exploring how video connects people in a digital business world. The film features a diverse set of experts ranging from a neuroscientist to an unlikely TikTok star, discussing how video and shared content experiences help build personal connections in a world where businesses and individuals are reinventing the way they reach their audience in an authentic way.
Accelerated by the pandemic, the digital age has arrived in force. And while video technology has helped facilitate change, businesses still face challenges when it comes to communicating and operating remotely. This short documentary explores how leaders and practitioners from all industries can change their view of video communication to create a more inclusive, connected and innovative business environment.
“With the new era of video in the business world, the re: connection The documentary comes at a pivotal time when business leaders must change their view of the future of work and the role of video in sales and across their business, ”said Tyler Lessard, video strategist in chef for Vidyard and executive producer of the film. “This film includes a wide range of expert views on how video helps build trust, empathy and stronger relationships for a digitally driven future.”
The panel of opinion leaders featured in the film includes:
Dr Fiona Kerr, Founder and Director of the NeuroTech Institute
Brian Solis, Global Innovation Evangelist, Salesforce
Meghan Anderson, CMO, Wanderlust and Former VP Marketing, HubSpot
David Meerman Scott, Online Marketing Strategist and Speaker
Allison Davis, Former Producer, NBC News
Jasmine (aka Jouelzy) Baker, Content Creator and Founder, #SmartBrownGirl
Andrei Vexler, Director of Video Marketing, Ceridian
Lauren Wadsworth, Director of Global Sales Development, Segment
Davina Tiwari, social worker and therapist
Steve Austin, “Old Man Steve” on TikTok
“In order to survive in the remote first world, businesses of all sizes quickly turned to video as the primary tool for connecting with prospects, customers and employees,” said Todd Hartley, CEO of WireBuzz, who attended. to the pre-selection. Event. “This film brings this idea to life in many unexpected and thought-provoking ways, opening your eyes to the power to reconnect with video in a variety of formats and online channels.”
Business leaders and professionals are invited to visit the re: login cinema site to watch the 15-minute film released today for audiences, find bonus footage from the experts featured in the film, and download a companion guide that further connects the film’s themes to the predominantly digital business world.
About Media One
Media One Creative was founded in 2012 as a digital video agency and creative production house by our two founders: Derek G. Rider & Corey Peck. We have quickly become one of the fastest growing digital agencies in Canada and continue to strive to be recognized as one of the leading disruptive digital agencies in North America.
Media One Creative specializes in creating strategic content with deep roots in media, journalism, broadcasting, branded content and digital. We help clients tell their stories through branded films, engaging content and content-driven events. Our approach is to work with you. Co-creation is our philosophy and has led us to produce more than 800 projects for more than 120 global clients. Learn more about our work, culture and vision at mediaonecreative.ca and mediaonegroup.com
Vidyard helps businesses and professionals connect with their audiences in a whole new way through engaging, personalized and measurable video experiences. Through its global video hosting and analytics platform, Vidyard enables companies like LinkedIn, Zycus, League, Stanley Black & Decker and others to transform their approach to marketing, sales and communications from business. Vidyard helps any professional create and share personalized videos to convey their message in a more personal and impactful way with its free and professional tools. Thousands of businesses and millions of people around the world trust Vidyard for their video needs. Sign up for free at Vidyard: https://www.vidyard.com/free.