Moviegoers youAcross America, you’ll be able to catch movies at almost any theater for just $3 this weekend as the country celebrates its first-ever National Movie Day.
More than 3,000 theaters across the country will sell all tickets for just $3 for any movie at any showtime in any format on Saturday for the inaugural holiday, according to the Cinema Foundation. The deal offers a significant discount, as the domestic price for a movie ticket in 2019 was around $9.
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“After the record-breaking return to cinemas this summer, we wanted to do something to celebrate cinema,” said Jackie Brenneman, president of the Cinema Foundation. “We do this by offering a ‘thank you’ to the moviegoers who made this summer possible and by offering an extra incentive to those who have yet to return.”
The newly minted National Day marks the movie industry’s latest effort to lure moviegoers over a holiday weekend that doesn’t typically see many ticket sales. Major theaters such as AMC and Regal Cinemas will offer $3 tickets for all films, including those offered in special formats such as 4D or IMAX.
Going one step further, Cinemark Theaters announced that it would offer concession deals by selling drinks, food and candy for just $3, the company said.
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National Movie Day marks the latest attempts by cinemas to save the industry, which has taken a hit during the COVID-19 pandemic as patrons have been forced to stay home and online streaming has become a more convenient way to watch new movies.
According to the Motion Picture Association, only 47% of people in the United States and Canada went to see a movie in 2021, compared to 80% who said they watched movies through television services or online subscriptions.