Pushpa: The Rise has earned Rs 100 crore in Hindi, and over Rs 300 crore in total since its release on December 17, 2021
Allu Arjun Pushpa: The Ascension heralded a new era for Telugu cinema. According to a report in Trade standardthe film became the highest grossing film in Indian cinema in 2020 and 2021 after that of Ajay Devgn Tanhaji.
Pushpa: The Ascension, which also stars Fahadh Faasil and Rashmika Mandanna in key roles, has managed to earn Rs 100 crore in Hindi, and more than Rs 300 crore in total since its release on 17th December 2021. This has made the Telugu film industry , the most successful of the pandemic era.
The year also saw the Telugu film industry’s share of box office revenue increase to 29%, more than Tamil cinema’s 17% and Hindi cinema’s 27%, according to the Ormax Box Office 2020 report and 2021. Furthermore, the report also stated that the combined contribution of Tamil, Telugu, Kannada and Malayalam cinema was 59% of domestic box office revenue in 2020-21.
This contrasts sharply with their combined contribution reaching 36% of total box office receipts in 2019. Over the same period, Hindi cinema’s share fell to 27% from 44%.
According to trade standard, the shift in Hindi cinema from single screen oriented mass films to multiplex oriented realistic stories has meant that the industry sees few moviegoers even when cinemas opened during the coronavirus pandemic.
Additionally, according to Ormax Media CEO Shailesh Kapoor, Hindi movies need to be shown in multiple states to generate huge profits, as the language is spoken about 8-10 times more than any other. This contrasts with Telugu or Tamil cinema, which only needs one or two states to win box office. Different COVID-19 norms in many states have made it difficult for Hindi films to release and make money at the box office.
At Akshay Kumar Sooryavanshi was the only movie that managed to turn the tide and collect over Rs 200 crore at the box office.
The release of the Marvel Cinematic Universe Spider-Man: No Coming Home also rang the cash registers, both in India and around the world. According to NDTV, the superhero drama has grossed over $1.74 billion worldwide. According to a Trade standard report, the film has grossed over Rs 249 crore in India, making it the second highest earner of 2021 after Pushpa: Ascension.