Drive-in theaters, once seen as a quaint and dying relic of a bygone era, found a new purpose at the height of the COVID-19 pandemic as people were able to enjoy movies and other entertainment in completely safe in their car. Row House Cinema in Lawrenceville recognized this and created its own urban drive-in experience in the Strip District.
Even as the theater prepares for its reopening in September, the management of Row House Cinema has announced that it will bring back its pop-up cinema experience, once again through a partnership with The Terminal.
“Honestly, the Row House Drive-in was too much fun to do once,” said Brian Mendelssohn, owner of Row House Cinema, in a press release. “This is a rare opportunity to see the magnificent downtown Pittsburgh skyline during a drive-in. It truly is a breathtaking scene with wonderful movies and a warm atmosphere for the fall. It’s going to be a first class experience ”
The open-air drive-in cinema will take place every Friday and Saturday in October at the corner of 21st Street and Smallman Street, in a parking lot adjacent to The Terminal development in the Strip District.
Films scheduled include the 1982 blockbuster AND the alien and the 1978 fantasy musical The Sorcerer, plus Halloween staples like the 1993 cult horror comedy Hocus pocus and the Pittsburgh favorite Night of the Living Dead.
Other selections include family titles like Labyrinth, Coraline, and The Raiders of the Lost Ark, plus other adult favorites like Alfred Hitchcock’s The birds, beetle juice, and Shaun of the Dead.
In addition to the screenings, Row House will also offer concessions like popcorn and candy at the cinema, all available for pre-order and for sale on site. They will also bring a selection of beers from a different local brewery each weekend.
The Row House Drive-in Theater was originally established in 2020 as a safe way to show movies during COVID-19. It also allowed Row House to continue to reach audiences after the one-screen boutique cinema closed at the start of the pandemic in mid-March 2020.
Row House will reopen its cinema on Butler Street in Lawrenceville on September 3 with a series of films available exclusively to its Film Club members, followed by an official reopening to the general public on September 25.
Although the drive-in occurs after Row House opens, organizers believe that, instead of providing an alternative, it now adds to the fun offered by the theater and the Terminal, a vast multi-purpose space that now has a number of local and national tenants.
“Row House has been a great partner, and we’re excited to bring people to the Strip District Terminal with such a fun event,” said Courtney List, Marketing Manager for The Terminal. “Everyone loves in-car movies! ”
Row House Cinema pop-up drive-in tickets are now available at rowhousecinema.com/2021-drive-in.