Vue Cinemas CEO Tim Roberts has suggested the 25th James Bond film No Time To Die could save movie theaters as the box office recovers.
New James Bond movie No time to die could save movie theaters from the trough they have known since the pandemic, suggests Tim Richards, CEO of Vue International movie channel. One of the most anticipated theatrical releases of the year, the 25th James Bond film has received critical acclaim, especially in its native UK, where the franchise has generally performed very well. After being delayed for almost 2 years due to the coronavirus pandemic, audiences will finally have the chance to flock to theaters to enjoy Daniel Craig’s fifth and final outing as a British spy.
Craig last appeared as Bond in 2015 Spectrum directed by Sam Mendes, and the 53-year-old Bond film comes around 15 years after she first donned the tuxedo in Martin Campbell’s Casino Royale. It’s been a tough few years for the Bond franchise, with continued delays, speculation as to whether Craig really wanted to stick around for a fifth film, and plenty of talk about the role’s successors. But, the film eventually made its way to the big screen in a nationwide release titled ‘Bond Day’ across the UK, and has been called a pivotal moment in the post-COVID film industry, in hopes that the film will enjoy a long run, one that could lead to a success No time to die take at the box office.
Tim Richards certainly thinks the franchise will have the allure of bringing mainstream audiences back to multiplexes again. Open on more than 700 screens across the UK, the film was seen as a beacon of hope for an industry still struggling to recover from the pandemic. For Richards, who launched his blockbuster movie channel 21 years ago, the film could be the start of a sea change. Speaking at a special Bond 25 screening at Vue West End, THR quoted the new president of BFI in these terms:
“I think we’re going to see this movie as a watershed moment… This is the moment when we really get back to business, to pre-COVID activity levels.”
The first signs look promising for the film. Already at the top of the box office in Korea, No time to die is set for release in the US on October 8 where it is expected to perform well, with talks of a $ 90 million international box office goal. Indeed, there has been speculation that Bond’s international opening box office may overtake F9, and it would certainly help bring movie theaters back to a semblance of normalcy, with blockbuster films bringing in blockbuster recipes.
Craig’s previous Bond outings have been somewhat mixed, with Casino Royale and Fall from the sky winning critical acclaim and a healthy box office, while Quantum of comfort and Spectrum is doing less well. But, by all accounts, this is a return to form for the Englishman who is bowing out in style. Of course, who replaces Craig as the next Bond will dominate the conversation in the months to come, but for now, the public is hoping No time to die gives Craig the send his postmodern Bond deserves.
Source: The Hollywood Journalist
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