A record number of people in India went to the cinema on Friday in honor of National Cinema Day. Thanks to deeply discounted tickets, around 6.5 million moviegoers attended their local multiplex to buy tickets for just 75 rupees, making September 23 the busiest date of the year for cinemas, according to the Multiplex Association of India (MAI).
In a press note, the MAI said: “The one-day initiative has seen a massive response from Indian moviegoers, with shows starting as early as 6:00 a.m. due to unprecedented demand for cinema tickets.”
“Audiences of all ages gathered and theater operators across the country announced packed shows throughout the day, marking September 23 the highest attendance of the year,” he said. he adds.
National Cinema Day attracted around 6.5 million moviegoers to cinemas across India.
It sets a new cinema attendance record in 2022#NationalCinemaDay2022pic.twitter.com/SOOCqulvVx
– Multiplex Association of India (@MAofIndia) September 23, 2022
The statement also informed that more than 4,000 screens across the country have participated in the initiative, including movie chains like PVR, INOX, Cinepolis, Carnival, Miraj, Citypride, ASIAN, Mukta A2, Movie Time, Wave. , M2K and Delite and many more.
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National Cinema Day celebrated the successful reopening of cinemas after COVID-19 and is a “thank you” to moviegoers who made it possible, MAI said. He also added that this massive success of the initiative reinforces that the appeal of the cinematic experience is universal, enduring and deeply rooted in the minds of Indian audiences.
Meanwhile, due to state regulations regarding cinemas and ticket prices, in states like Telangana, Andhra Pradesh and Tamil Nadu, some cinemas were reportedly unable to participate in the Day celebrations. national cinema. However, participating theaters in all states, including the aforementioned list, have made special offers to mark the occasion.