Movie Pro shares ideas on how to bring fans back to the cinema


Sony Pictures Classics co-director Tom Bernard – who is heading to the Oscars this weekend with Pedro Almodóvar’s “Parallel Mothers” – has some new ideas to bring moviegoers back to theaters.

“I’d like to see a lot of the big movie chains put in a ‘bring a friend to the theater for free,’ I’d like to see discounts on Tuesday night movies,” Bernard told Us during a Cinema screening. Society of “Mothering Sunday.”

“There are all these little gadgets that bring people back to the theatre. And once you see a movie on the big screen, it’s just not like watching it on your TV.

Bernard – who has 41 Oscars and 181 nominations under his belt – also noted how a major theater chain sent emails that were effective.

“You get an almost personalized email, like ‘Hey Tom, what are you doing this weekend? There’s an art movie you might like. . . . Theaters have the data .

Tom Bernard standing in front of the giant Oscars statue
Sony Pictures Classics co-founder Tom Bernard has some ideas for bringing people back to theaters.
Getty Images for The Academy of

The Motion Picture Association’s annual theme report says the US and Canadian box office reached $4.5 billion in 2021. That’s a 105% increase from 2020, but it’s still lower than what than he was before the COVID-19 pandemic, reports Deadline.

Bernard confirmed that there has been a shift in audience tastes for high-end films. “People are looking for something light and [to] change the mood of the past two years,” he said.

“Mothering Sunday” stars Olivia Colman, Colin Firth and Odessa Young. Other guests at the star-studded screening included Pablo Schreiber, Bennett Miller, Jennifer Beals and Gina Gershon.


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