If they can survive the pandemic, cinemas could be here to stay


Reports of the death of movie theaters have been greatly exaggerated.

United artists

By Meg ShieldsPublished January 14, 2022

Welcome to The Queue – your daily distraction of curated video content from all over the web. Today we are watching a video essay on why cinemas will survive the COVID-19 pandemic.

If you have strong feelings for movies, chances are you have strong feelings for theaters. Whether you or not (yes, you) believe that movie theaters are the “best” way to watch a movie, most moviegoers can agree that having the choice watching a movie in the cinema is important.

As you are no doubt all aware, COVID-19 has made an already delicate situation even more delicate. Even if you were the kind of movie exhibit fanatic, everything that made movie theaters so magical (the shared experience, the intimacy, the irreplicable thrill of seeing a movie for the first time with a room full of theaters) ‘foreigners) now posed a threat. For us who were already wringing our hands before the pandemic over the state of the exhibition in theaters, the pandemic seemed to be the death knell.

I will be the first to admit that the details of Why the pandemic was bad news for cinemas which boiled down to “people who stay at home mean less cigarette butts in seats”. That is why I am grateful for the following video essay, which emphasizes the heart of the matter in a clear and unambiguous manner.

The pandemic had a direct effect on the theater window, that is to say: the period of time during which a film is alone available in theaters. The theatrical window has narrowed over the years as the domestic market has become more and more sophisticated. And the pandemic has forced an answer to the nagging question of how much smaller the window could be without hammering the last nail into the proverbial coffin of the theatrical exhibit.

I’ll let the video explain things in more detail, but suffice to say: we’ve finally got an answer to the agonizing question of whether theaters and on-demand can coexist. And that wasn’t the outcome many of us pessimists expected. If movie theaters can survive the global pandemic, perhaps their continued existence is less precarious than we feared.

Watch “Why Movie Theaters Aren’t Dead Yet”:

Who made this?

This video on the state of cinemas during the pandemic is from Vox, an American news site owned by Vox Media, founded in 2014. Vox produces videos on news, culture and everything in between. This video was produced by Edouard Véga with the artistic direction of Dion lee and editing the story by Adam freelander You can subscribe to Vox on YouTube here. And you can follow them on Twitter here.

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Related subjects: Movie theaters, The queue

Meg Shields is the humble farm boy of your dreams and a main contributor to Film School Rejects. She currently directs three columns at FSR: The Queue, How’d They Do That? and Horrorscope. She’s also a curator for One Perfect Shot and a freelance writer for hire. Meg can be found shouting about John Boorman’s ‘Excalibur’ on Twitter here: @TheWorstNun. (She she).


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