How the pandemic became the basis for propelling the film and television industry into a new era


BEIJING, August 17, 2022 /PRNewswire/ — The China Film Director Center came into existence with the new and enormous developments of the times in China film and television industry. It is the first chain complex in the film and television industry created in China after the end of the studio era. In its early days, this full-chain film and television complex, which has been updated “from a draft to a real work”, has participated in the production of a large number of phenomenal Chinese films and nearly 600 films and shows. television, with a total box office revenue exceeding RMB 100 billion yuan. However, the pandemic has forced many Chinese film markets to shut down. What is the current situation with the China Film Director Center?

Xin Zhengthe general manager of the China Film Director Center said that during the most serious period of the pandemic in 2020, the China Film Director Center has always ensured that the post-production of the film Eight hundred would continue while taking steps to prevent infection in the team, ensuring the film’s successful release.

Zheng said, “Thanks to our smooth operations, the Chinese Film Directors Center has enjoyed healthy development since its establishment. Our operations allow us to stay calm when times get tough. Speaking of development over the past decade, Zheng said the Center has stepped out of its own comfort zone by relying on 4 innovative concepts, which not only promote the development of the entire Chinese film industry , but maximize operational benefits with imagination – business growth.

Zheng said that the establishment of the Chinese Film Directors Center stemmed from a beautiful “vision”. “In 2010, we saw the shortcomings of a massive and technological backwardness in Chinese film and television production and hoped to industrialize the industry by China. The first concept we pushed was to create the first Chinese Hollywood-style film and television industry chain complex. “Driven by this idea, the China Film Director Center was established in July 2012, a gradual development in the Chinese film and television industry at the time. Once founded, it established a complete industrialized system of pre-planning, creation, filming, post-production, special effects, etc., and formed a centralized set of operations and production ranging from “a story” to “a movie”.

During this period, various cultural parks began to sprout, almost like mushrooms after heavy rains. “However, cultural parks should understand culture, understand the needs of culture, and understand how people of a certain culture act. The product attributes of cultural parks are cultural attributes. The China Film Director Center focused on its first concept: to build a cultural park for the film and television industry, and more importantly, to have the China Film Director Center as the first film and television park in China built by film and television practitioners themselves,” said Zheng, a Beijing Film Academy photography graduate. The center’s second concept is the direction of the film and television industry, where it aims to leapfrog the traditional rental fleet The perception in the industry at the moment is that its focus is too narrow and “pure”.

In order to reach great heights in this field, the Center’s operation team and architects have followed the directors for a long time, learning their space needs according to the working habits of each director and the characteristics of different companies. of film and television production, essentially creating bespoke -manufactured product spaces. Zheng said, “The product spaces we showcase are at the top of the industry, which naturally attracts an active inflow of resources and generates cash flow.”

Zheng said that while the Center’s product spaces have been perfected, it’s only the most fundamental aspect that he has fully refined. “What we are thinking about is how to use the China Film Director Center to introduce the main characteristics of film and television as much as possible and create breakthroughs in the industry. At present, having a huge studio with a total area of ​​2,000 square meters and without pillars is a major advantage for us, making the China Film Director Center a “place for cultural events” and “the place where brand events take place”, which has become the third “concept” of the Center.”

The China Film Director Center is home to one of the two largest associations of film directors in the world: the China Film Directors Association, which brings together 471 top directors from across the Taiwan Strait and three regions. As the host of the China Film Directors Association annual awards ceremony, the China Film Director Center has become “China Kodak Cinema.” Each year, the star-studded red carpet captures the attention of the outside world, quickly transforming the Center into an extravagant movie theater. As a top choice for premieres and high-end releases, the Center organizes and performs plus more than 100 annual corporate meetings, public relations events, product launches and promotions, exhibitions, parades and performing arts performances each year, including television chronicle tapings, which have made the Center a center flourishing business.

Regarding the fourth concept, Zheng remarked, “In order to broaden the Centre’s path for the future, we also proposed to focus on the product attributes of cultural products. It is the concept of operating with the culture, which is the embodiment of the commercial core value of cultural products.” China Film Director Center has the best production teams in terms of planning, creativity, filming, post-production, special effects, music , sound, animation, as well as visual effects and visual packaging of the film industry both at home and abroad.The Center integrates resources to operate its film business: media content is its main commercial product, and with film-grade production standards and story structures, hundreds of commercial microfilms, commercials, promotional films and picture films have been filmed for divers its brands and institutions, including the first series of commercial brand documentaries in China. The Center set a precedent in the industry and made itself a “well-known IP” for audiovisual content. Zheng joked that the ads produced by the China Film Director Center were essentially a “dimension-reducing stunt” for other ad companies.

“Without content there is no media and without media there is no marketing,” Zheng said. “The China Film Director Center respects Universal’s business model very much. Universal’s film content represents 26% of its cash income and 74% of its income. There is the cash income from the real estate sector, but the real estate accounts for only 22% of the price-earnings ratio, and the remaining 78% comes from the content sector.Inspired by this model, the China Film Director Center has been striving to create many entertainment marketing products, showing the possibilities of the “film +” concept and integrating cultural experience into the products and services of various customers through stars, events, stage layouts and other means to satisfy consumers The demand for consumer improvements will in turn introduce high-quality customers to the industrial chain sector and achieve cross-border integration.”

Through the execution of these four concepts, the China Film Director Center has revitalized its resources, has short-term cash flow in its development model, high-yield medium-term projects and creative content. long-term. Zheng said, “A healthy business can only thrive when all sectors work together, which is also necessary to avoid the risk of insufficient cash flow experienced by other Chinese film companies.”

As a result, the China Film Director Center has successfully operated three major business areas, including the “complete film and television industry chain complex”, “professional top-class content production” and “marketing integrated 360° entertainment”. Zheng said that in the future, Chinese films will achieve regional development and “Chinese video” will become mainstream. For this reason, the China Film Director Center has been actively preparing to welcome the arrival of the next window of opportunity.

SOURCE Chinese Film Directors Center


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