HBO Max day-and-date plan was rushed, WarnerMedia CEO admits



December 3, 2020 was a day when producers, directors, stars, and their representatives woke up to find their movies were going straight to HBO Max. As filmmaker Christopher Nolan once said, “Some of the greatest filmmakers in our industry and the most important movie stars went to bed the night before they thought they were working for the biggest movie studio and woke up. to find out they were working for the worst streaming service. ” It was the day that WarnerMedia announced that its list of 17 films for this year, which included tents like The suicide squad, Dune and Godzilla vs. Kong, would be on HBO Max for a month-long window that began on the same day as the film’s theatrical release.

Yesterday at Vox Media’s Code Conference, WarnerMedia CEO Jason Kilar said he rushed the decision to place Warner Bros. ‘ The 2021 movie list on HBO Max and should have taken “the better part of a month” to speak with the 170-plus people affected by the day and date change.

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“I’ll be the first to say, and the responsibility rests on my shoulders, that, looking back, we should have taken almost a month to have over 170 conversations, which is how many attendees are in our 2021. film slate. We tried to do it in a short time frame, less than a week, because of course there were going to be leaks, everyone was going to be wondering if we should do this or not. “

Amid Warner trying to turn around a situation that cost 170 million filmmakers, Christopher Nolan felt that “Warner Bros. we speak. They don’t even understand what they are losing. Their decision makes no economic sense, and even the most casual Wall Street investor can see the difference between disruption and dysfunction. “

As it all fell apart for the filmmakers, Patty Jenkins said, “I don’t know why we are talking about removing (exclusive cinema windows). A studio should be planting a flag and engaging immensely in the theatrical experience and the filmmakers will go there. “

The director called the news “heartbreaking” when she discovered that Wonder Woman 1984 would be a victim of the day and the date in theaters and on HBO Max last December, admitting that at the time it was “the best choice of a bunch of really bad choices. …. that was a very, very difficult choice. It was such a dark time. The financial impact he had was staggering, as his debut in December, Wonder Woman 1984 grossed $ 166 million globally amid the pandemic, while 2017 Wonder woman grossed $ 821 million.

Kilar concluded: “We said from the start that we were going to treat every movie like a blockbuster, from an economic point of view, for the contestants, that we were going to be fair and generous, we were going to do the right thing. good news is that we did it, and we worked our tail to do it. And now we are in a very good position. “As to fixing things financially for those 170 people, the cost of the decision would put them” north of $ 18 [billion] this year and next year. ”This news comes from the Hollywood Reporter.

Topics: HBO Max, Movie Theaters



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