Chelsea UK sign manager Goh Iromoto


Chelsea UK announce the addition of director Goh Iromoto to the roster for its first-ever UK performance. Born to immigrant parents who founded a Canadian Japanese newspaper company, Goh traveled across the vast country of Canada and cultivated his sense of curiosity from an early age.

Speaking about himself and joining the team, Goh explains, “As an individual and a filmmaker, I am someone who greatly values ​​the sense of connection and empathy that I surround myself with. Whether it’s friends, relationships, creative collaborators and, of course, those with whom I associate to represent myself. It has become important to have not only those who can identify with the sense of humanity that I strive for in my work, but also those whom I can walk through the journey of filmmaking with a sense of modesty, humility, growth and certainly laughter. .” He continues: “Everyone I have met at Chelsea UK from the start – their representatives, owners and creative team leaders – have been nothing but courteous, kind and supportive.”

Goh graduated from the University of British Columbia with a BA in Human Geography which further deepened his understanding and awareness of the various complexities and nuances of human connection. Today, Goh focuses on filmmaking that stems from a place of grassroots empathy, combined with his love of cinematography to create thoughtful and beautiful visual stories.

“When I first watched the amazing Goh movies, they resonated so deeply with me,” Mel Fong, Chelsea’s UK sales manager, exclaims. “His work is very personal but speaks to everyone. He has a surprisingly broad and humanistic background that is clearly woven through all of his work. I’m extremely proud to represent Goh and can’t wait to see him make his mark here.

Pushed back by Sanctuary in the US and Steam in Canada, Goh created stunning visuals and impactful work for clients such as P&G, Toyota, Tim Horton’s, Canada Goose and Sapporo, to name a few. His most recent work for P&G, “The Name”, beautifully draws attention to the importance of a name and how meaningful gestures – like speaking and understanding its meaning – can create greater sense of belonging for all of us.

Nell Jordan, Chelsea UK Executive Producer, added: “We are delighted to have Goh on the Chelsea roster in the UK. He has an incredible ability to tell stories on a relatable, human level while bringing his very personal aesthetic to every project. We are delighted to bring him and his stunning work to the UK market.

Goh’s repertoire of works includes shorts such as The Canoe and The Wonder which have earned him many accolades. The canoe captures the human connection and the bond created by craftsmanship and the well-known symbol of Canada, the canoe. The Wonder is a reflective journey exploring the human sense of awe and wonder amid Kenya’s landscape and wildlife. Goh’s shorts have been chosen as official selections in National Geographic’s Short Films Showcase and at festivals such as Banff Mountain, Whistler and Doclands Documentary Film Festival. A slew of Goh movies were also chosen as Vimeo Staff Picks.

Goh’s inspiration for his work comes from many places: “Besides that, I have already I deeply admired the team of directors and filmmakers who made Chelsea’s roster – Stacy Peralta in particular was a huge influence on my earlier inspiration in documentary work. He continues, “So I’m incredibly honored and thrilled to join the roster and can’t wait to see what might come next with our new partnership.”


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