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Coke Studio has been one of Pakistan’s leading sources for the platform of emerging artists and legendary musicians under one roof, since 2008. This year the bar has been raised again.

April 22, 2022, 10:30 a.m.

Last modification: April 22, 2022, 10:48 a.m.

Ali Sethi and Shae Gill. Photo: Collected

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Ali Sethi and Shae Gill. Photo: Collected

Pakistan is known for its rich musical history, the birthplace of legendary musicians such as Ustad Amanat Ali Khan and Nusrat Fateh Ali Khan. The successors to this musical legacy are doing a tremendous job – probably best manifested through Coke Studio Pakistan.

Coke Studio has been one of Pakistan’s leading sources for the platform of emerging artists and legendary musicians under one roof, since 2008. This year the bar has been raised yet again.

Photo: Collected

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Photo: Collected

Photo: Collected

Just two months before Coke Studio Bangla aired, Coke Studio Pakistan launched its 14th season. Much to the delight and amazement of its followers, this season has been filled with soulful original tunes.

The usual configuration of Coke Studio sets would make everything consistent with the Coca-Cola red and black theme. This season, however, breaks the mold and brings a new aesthetic by creating spellbinding layouts better suited to the mood of each song.

Photo: Collected

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Photo: Collected

Photo: Collected

There are many masterminds behind the tremendous success of Coke Studio’s final season, the biggest contributor has to be its producer Zulfiqar Jabbar Khan AKA Xulfi and his think tank. During this season, he promoted the diverse culture of Pakistan and went the extra mile to make these thirteen depictions aesthetically pleasing.

Three months after the start of season 14, the show finally closed its curtains a few weeks ago, even if music lovers still revel in its sound art.

If you’re a melophile, chances are you’ve already listened to ‘Pasoori’. The addictive vocals of Ali Sethi and newbie Shae Gill easily topped all other tracks with over 72 million views on YouTube.

Bohemian vibes merged with Sheema Kirmani’s graceful dance routine constituting an unprecedented thematic cohesion. Add to that the often heartbreakingly beautiful lyrics of Ali Sethi and Fazal Abbas accompanied by a hook that lives rent-free in your mind, and you have a top-notch musical experience.

The season kicked off with the song “Tu Jhoom,” where the chemistry of legendary musicians Naseebo Laal and Abida Parveen charmed people to their hearts. Most of the songs in this season are about love, despair and sacrifice, this song invites us to enjoy life to the fullest.

Coke Studio Pakistan has merged different genres and different languages ​​spoken all over Pakistan. From Urdu to Punjabi to Balochi, this season used all these languages ​​to represent the wide range of Pakistani culture. The song ‘Kana Yari’ has been creating waves on the internet with its unique lyrics and of course with veiled Balochi rapper Eva B.

Eva B. Photo: collected

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Eva B. Photo: collected

Eva B. Photo: collected

Another cool addition was the use of rap music in different songs. It started with ‘Peechay Hut’ performed by young drummer Hasan Raheem with Justin Bibis and Talal Qureshi. The song’s electro-pop vibe and bold lyrics garnered critical acclaim, adding a new dimension to Coke Studio’s treasure trove.

Hassan Rahem. Photo: Collected

Hassan Rahem. Photo: Collected

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