The shadow of the pandemic continued into 2021, but unlike 2020, the industry coped better. While many big movies, including Shershaah, Mimi, Bhuj: The Pride of India, and Sardar Udham, have been released on OTT platforms, some have also managed to hit theaters, including Sooryavanshi, Mumbai Saga, Spider-Man: No Way. Home, Bell Bottom, Antim: The Final Truth, Chandigarh Kare Aashiqui and ’83. This has helped revive the operating sector, while proving that there is a possibility of coexistence between OTT and theater.
Producer Anand Pandit, whose film, Chehre, has hit theaters, notes: “There are opportunities for filmmakers, storytellers, actors and producers to create more than one type of content and reach out to a global audience. This year has opened up new avenues for both creators and consumers. As a producer, I feel inspired to find new ways to entertain audiences in a more intimate way on OTT, while also thinking about new ways to create larger-than-life content for theaters.
Many believe that the OTT platforms and the film industry need each other to thrive. Emphasizing how filmmakers are not threatened by the web space, business expert Atul Mohan tells us: “The two mediums must coexist. This year, the people who made films on the big screen did not feel threatened because they saw their films do good business.
For actor Huma S Qureshi, who had an OTT, Army Of The Dead, and theatrical release, Bell Bottom, 2021 was the best of both worlds: “There was a 100% balance this year. We all want to watch movies on the big screen and at the same time we love to sit at home in our pajamas and watch a captivating series or movie. I think this is the way to go, this is the future.
So, is a change in strategy to be expected from now on? Business analyst Joginder Tuteja said, “I can see that the world of web series is really growing. Also, I think some of the smaller movies will be coming to OTT and not the bigger ones. “